I have 7 years of radio broadcasting experience. I started doing social media for a program called Open Line. It’s a Q&A Bible program on Moody Radio.
I started doing odd jobs around Moody Radio Chicago and eventually ended up as the audio sound engineer and on-air contributor on Karl and Crew Mornings 90.1 FM Chicago. Enjoying the fast-paced energy of the morning show, I fell in love with radio. I felt like my personality totally fit that role.
Most importantly I loved being able to tell my story and what God has done and is doing in my life. You may also feel that way. You have amazing stories, prayers that were answered, and lessons learned. I want to give you the advice I wish someone had continued to tell me, starting with:
Your story matters.
Lisa Terkeurst talks about how she started teaching women around the world. It started with focusing on just one person at a time. If she was able to teach God’s Word to one person, she felt it was a win.
I’ve always said teaching God’s Word is the easiest kind of marketing or ministry or message out there because the truth of God’s Word really does speak for itself.
1 Peter 1:23 ESV
Since you have been born again, not of perishable seed but of imperishable, through the living and abiding word of God;
Hebrews 4:12 ESV
For the word of God is living and active, sharper than any two-edged sword, piercing to the division of soul and of spirit, of joints and of marrow, and discerning the thoughts and intentions of the heart.
Isaiah 40:8 ESV
The grass withers, the flower fades, but the word of our God will stand forever.
Isaiah 55:11 ESV
So shall my word be that goes out from my mouth; it shall not return to me empty, but it shall accomplish that which I purpose, and shall succeed in the thing for which I sent it.
This was the biggest lesson I learned during my time at Moody Radio. I started creating a radio program called That’s Real Radio and it was on national radio stations not just on Moody Radio but Christian programs around the country. When I started producing the program there were a team of individuals who helped me hone in on my message.
Know who your message is for.
Mine was for millennials in the church.
Create a style guide.
Ask the question: What do you want your brand to feel like? This will help with choosing colors, fonts, and which platforms you want to show up. I wanted the tone to feel serious and intellectual.
**Tone: Energetic, Relatable, and Honest
Listener Experience: Helps**
Takeaway: Moody Radio is a biblical resource for practical, life changing content that is relevant to their life.
Imagery and Branding: poppy red, blue, block doodle lettering
Come up with a mission statement.
That’s Real with Hannah Lynn gives a one-minute dose of encouragement and advice to young adults who want to love and live God’s Word. Her fast-paced mix of storytelling and Bible truth helps create understanding between young believers and anyone who wants to follow Jesus one day at a time.
program description—short That’s Real with Hannah Lynn gives a daily dose of encouragement and advice to young adults who love and live God’s Word.
program description—affiliates That’s Real with Hannah Lynn appeals to young adult listeners (18–35) who love Jesus but feel alone in their faith journey. This one-minute audio segment from Moody Radio offers encouragement and advice to love and live God’s Word. Hannah’s fast-paced mix of storytelling and Bible truth helps create community young believers and anyone who wants to follow Jesus, one day at a time
You may start sharing your story through writing a book, taking on coaching clients, writing a book, creating a podcast or, in my case, a radio program. Whatever that first step is here are 8 ways to market your ministry.
Whatever that first step looks like for you, Here are 8 effective ways to market your ministry and expand your reach:
- Develop a Strong Online Presence: Create a user-friendly website and maintain active social media profiles to connect with your audience.
- Start a Blog: Share insightful content related to your ministry’s focus to attract and engage followers.
- Leverage Email Marketing: Build an email list and send regular newsletters with updates, devotionals, and event information.
- Host Community Events: Organize workshops, seminars, or social gatherings to connect with people in person and build relationships.
- Collaborate with Other Ministries: Partner with like-minded organizations to expand your network and reach new audiences.
- Create Engaging Video Content: Start a YouTube channel or share short videos on social media to connect visually with your audience.
- Utilize Podcasting: Launch a podcast to share your message and reach people during their commutes or daily routines.
- Encourage Word-of-Mouth Marketing: Inspire your current followers to share their experiences and invite others to join your ministry.
Remember, your ministry is unique, and your message matters! By implementing these marketing strategies, you’re not just growing your reach—you’re expanding your opportunity to touch lives and make a difference. So go ahead, take that first step, and watch as your ministry blossoms into something truly remarkable. Your journey of faith and impact is just beginning, and the world is waiting to hear what you have to share!
Click here to receive a free cheat sheet for getting started.